THUNDERBIRD

In 2021, when I joined the design team at SoftServe, they decided to create a new mascot for themselves. Everyone could offer their idea and after some presentations and voting the team settled on the Thunderbird. But the designer who proposed the idea only had a concept and some references. So the final visualization of the idea was entrusted to me as an illustrator.

The discussion of sketches and the realization of the final version lasted about half a year, because each designer had his own vision, of course. But we had the goal of developing the merch by the New Year, so the process sped up after a while.

The Thunderbird inspired us to come up with Thunderkids as a nickname for a group of people who directly or indirectly operate in the design field at SoftServe. Our writer Yurii Mel'nyk created this cool description which was added to sticker pack: "Like thunder disrupts the sky, we disrupt the mundane order of things. We change the system to improve it. We are Thunderkids!".

In the end, 150 sets were created and sent even to people from other countries. Each set included a hoodie with a reflective print, a sticker pack on a durable matte film, and a metal pin.

Also were developed certificates for graduates of the SoftServe Experience Design Practicum Program and badges for internal web tools.